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Andrea Gardiner

What Makes A Start-up An Attractive Investment?

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A start-up is a young or early stage high-growth company using technology and innovation to tackle a huge, usually global, market. The defining feature is the use of disruptive innovation to reshape the way entire industries work by using technology and business model innovation to displace established competitors. Why invest in technology start-ups? What investor does not want to invest in the next Facebook, Uber or Atlassian at an early stage, great price and reap whopping rewards? Technology companies can grow to enormous scale incredibly quickly. 5 out the top 6 most valuable companies in the world are technology companies…

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