Ai-powered property investment platform outperforming the market
First Invested
First Invested
First Invested
Dec 12, 2021
Stage
Stage
Stage
Pre-seed
Sector
Sector
Sector
Property
Model
Model
Model
SaaS
Co investor
Co investor
Co investor
GFG Global Capital, Fifth Wall, Samaipata, Afterwork
Uplift
Uplift
Uplift
2.7x MOIC (as at 30 Jun 2024)
Founder
Founder
Founder
Mickael Roger and Pablo Gil Brusola
PropHero exceeds revenue targets and expands into its third market
PropHero’s vision is to create a one-stop shop for property investors to buy, manage and track their property portfolio over time.
Since Jelix Fund 1's first investment in December 2021, PropHero’s revenue has soared. In March 2024, the team hit their revenue target 12 months ahead of plan. PropHero is now achieving annualised revenue of over $20M AUD (as of June 2024), representing a 50x revenue uplift since Jelix's first investment.
Since launching in 2021, PropHero has quickly expanded into Australia, Spain and Indonesia and offers a marketplace of services for property investors to purchase and manage their property portfolio.
The one-stop-shop for property investors
PropHero is an AI-powered digital buyers agent that delivers property returns while fast tracking the time and hassle of the investment process. Founded by Mickael Roger and Pablo Gil Brusola, PropHero's ai engine pulls 40 million data points and processes 240 variables to screen 18,000 Australian suburbs for properties with a buyer’s preferred risk and return characteristics. The platform identifies investment properties most perfectly matched to a buyer’s preferences and budget.
PropHero’s ai data driven approach has enabled an impressive competitive edge for investors. In 2022, PropHero global properties outperformed the market by 170%. In Australia, PropHero properties grew in value by 13% compared to the market average of -4%, proving its analytical value in a depressed property market cycle driven by high interest rates.
Jelix Ventures first met founders Mickael and Pablo in 2021. This ex-McKinsey and software engineer partnership appeared hungry, energetic and highly capable. Since then, they proven their ability to execute incredible well.
Jelix Fund 1 first invested $300,000 AUD in PropHero’s pre-seed round in Dec 2021. Then in July 2022, off the back of annualised revenue growing 7x in just 6 months, Jelix invested a further $500,000 AUD into PropHero. In December 2023, Jelix Fund 1 made its third investment of $1.8m.
The latest funding will enable the team to supercharge growth by launching new markets, create new marketplace integrations and increase transactions within existing markets.
The results so far
In June 2024, PropHero exceeded $20 million in annualised revenue. These figures result in the team reaching their revenue milestones well ahead of projections! Since Jelix's first pre-seed stage investment in December 2021, annualised revenue has grown by 50x.
The team has demonstrated its ability to execute in new markets through its expansion throughout Australia, followed by Spain and then Indonesia. The Spanish market, which was launched in early 2023, has seen explosive growth and gross monthly revenue is now accounting for 5x Australia in a few short months. The team remains lean, with a focus on investment into key product and sales function specialties.
The team is now focused on the next 5 markets and introducing new fintech verticals into their offering to create a holistic investment property management platform.
We are incredibly proud to be supporting their journey.
The one-stop-shop for property investors
PropHero is an AI-powered digital buyers agent that delivers property returns while fast tracking the time and hassle of the investment process. Founded by Mickael Roger and Pablo Gil Brusola, PropHero's ai engine pulls 40 million data points and processes 240 variables to screen 18,000 Australian suburbs for properties with a buyer’s preferred risk and return characteristics. The platform identifies investment properties most perfectly matched to a buyer’s preferences and budget.
PropHero’s ai data driven approach has enabled an impressive competitive edge for investors. In 2022, PropHero global properties outperformed the market by 170%. In Australia, PropHero properties grew in value by 13% compared to the market average of -4%, proving its analytical value in a depressed property market cycle driven by high interest rates.
Jelix Ventures first met founders Mickael and Pablo in 2021. This ex-McKinsey and software engineer partnership appeared hungry, energetic and highly capable. Since then, they proven their ability to execute incredible well.
Jelix Fund 1 first invested $300,000 AUD in PropHero’s pre-seed round in Dec 2021. Then in July 2022, off the back of annualised revenue growing 7x in just 6 months, Jelix invested a further $500,000 AUD into PropHero. In December 2023, Jelix Fund 1 made its third investment of $1.8m.
The latest funding will enable the team to supercharge growth by launching new markets, create new marketplace integrations and increase transactions within existing markets.
The results so far
In June 2024, PropHero exceeded $20 million in annualised revenue. These figures result in the team reaching their revenue milestones well ahead of projections! Since Jelix's first pre-seed stage investment in December 2021, annualised revenue has grown by 50x.
The team has demonstrated its ability to execute in new markets through its expansion throughout Australia, followed by Spain and then Indonesia. The Spanish market, which was launched in early 2023, has seen explosive growth and gross monthly revenue is now accounting for 5x Australia in a few short months. The team remains lean, with a focus on investment into key product and sales function specialties.
The team is now focused on the next 5 markets and introducing new fintech verticals into their offering to create a holistic investment property management platform.
We are incredibly proud to be supporting their journey.
The one-stop-shop for property investors
PropHero is an AI-powered digital buyers agent that delivers property returns while fast tracking the time and hassle of the investment process. Founded by Mickael Roger and Pablo Gil Brusola, PropHero's ai engine pulls 40 million data points and processes 240 variables to screen 18,000 Australian suburbs for properties with a buyer’s preferred risk and return characteristics. The platform identifies investment properties most perfectly matched to a buyer’s preferences and budget.
PropHero’s ai data driven approach has enabled an impressive competitive edge for investors. In 2022, PropHero global properties outperformed the market by 170%. In Australia, PropHero properties grew in value by 13% compared to the market average of -4%, proving its analytical value in a depressed property market cycle driven by high interest rates.
Jelix Ventures first met founders Mickael and Pablo in 2021. This ex-McKinsey and software engineer partnership appeared hungry, energetic and highly capable. Since then, they proven their ability to execute incredible well.
Jelix Fund 1 first invested $300,000 AUD in PropHero’s pre-seed round in Dec 2021. Then in July 2022, off the back of annualised revenue growing 7x in just 6 months, Jelix invested a further $500,000 AUD into PropHero. In December 2023, Jelix Fund 1 made its third investment of $1.8m.
The latest funding will enable the team to supercharge growth by launching new markets, create new marketplace integrations and increase transactions within existing markets.
The results so far
In June 2024, PropHero exceeded $20 million in annualised revenue. These figures result in the team reaching their revenue milestones well ahead of projections! Since Jelix's first pre-seed stage investment in December 2021, annualised revenue has grown by 50x.
The team has demonstrated its ability to execute in new markets through its expansion throughout Australia, followed by Spain and then Indonesia. The Spanish market, which was launched in early 2023, has seen explosive growth and gross monthly revenue is now accounting for 5x Australia in a few short months. The team remains lean, with a focus on investment into key product and sales function specialties.
The team is now focused on the next 5 markets and introducing new fintech verticals into their offering to create a holistic investment property management platform.
We are incredibly proud to be supporting their journey.
Why Jelix believes in PropHero
PropHero operates in an incredibly large market; in their top 10 markets, they have a total addressable market size of $109bn.
Partner ecosystem with network effects: PropHero is dedicated to the customer relationship, and orchestrates a network of third party service partners to create a seamless purchasing and property management experience for the customer.
Business model that scales across geographic markets; PropHero has proven they can launch into new markets quickly and effectively and continue serving this large addressable market for residential property investment.
Why Jelix believes in PropHero
PropHero operates in an incredibly large market; in their top 10 markets, they have a total addressable market size of $109bn.
Partner ecosystem with network effects: PropHero is dedicated to the customer relationship, and orchestrates a network of third party service partners to create a seamless purchasing and property management experience for the customer.
Business model that scales across geographic markets; PropHero has proven they can launch into new markets quickly and effectively and continue serving this large addressable market for residential property investment.
Why Jelix believes in PropHero
PropHero operates in an incredibly large market; in their top 10 markets, they have a total addressable market size of $109bn.
Partner ecosystem with network effects: PropHero is dedicated to the customer relationship, and orchestrates a network of third party service partners to create a seamless purchasing and property management experience for the customer.
Business model that scales across geographic markets; PropHero has proven they can launch into new markets quickly and effectively and continue serving this large addressable market for residential property investment.
“From day one we could tell we would have a really close relationship. I’ve never been shy about asking for help from Jelix - Jelix is connected everywhere, they help you with intros to other companies, with recruitment, with advice for strategic moves, and future fundraising. The provide a sounding board, almost on a weekly basis. The Jelix team is so helpful and nice, and its so good to have a partner you can trust in the long-term. As a founder it can be lonely, and with Jelix I never feel alone.Jelix invested in PropHero when we were barely anything, two years later we have grown something like 70x and Jelix played a big role in that.”
Mickael Roger
Co-founder & CEO, PropHero
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Jelix acknowledges the Gadigal people of the Eora Nation as the Traditional Custodians of the Country we work and live on, and recognise their continuing connection to the land and waters. We pay our respects to Elders past, present, and emerging, and extend that respect to all First Nations people.
Jelix Ventures Management Company Pty Ltd (ABN 60 613 582 773) is a Corporate Authorised Representative (No. 001281193) of Shell Cove Capital Management Ltd (ACN 107 290 335) Australian Financial Licence No 247143. Any advice provided by Jelix is without taking account of your objectives, financial situation and needs. Jelix is authorised to provide financial services to wholesale or sophisticated investors only. Potential investors should do their own due diligence and make their own investment decisions, consulting with licensed legal professionals and investment advisors for legal, tax, insurance, or investment advice. Jelix Ventures Management Company Pty Ltd (CAR of AFS Licence No 247143) and related entities and each of their respective directors, officers and agents ("Jelix") believe that the information contained in this page and its attachments have been obtained from reliable sources and that any estimates, opinions, conclusions or recommendations are reasonably held at the time of compilation. No warranty is made as to the accuracy of the information in this page and, to the maximum extent permitted by law, Jelix disclaims all liability for any loss or damage which may be suffered by any recipient through relying on anything contained or omitted from this page. Jelix does not warrant the attached files are free from computer viruses or other defects and is provided on the basis that the user assumes all responsibility for any loss, damage or consequence resulting from use.
Be the first to hear about Jelix news and events
By signing up to receive emails from Jelix Ventures, you agree to our Privacy Policy. We treat your info responsibly.
Jelix Ventures
© 2024 All Right Reserved by Jelix Ventures.
Jelix acknowledges the Gadigal people of the Eora Nation as the Traditional Custodians of the Country we work and live on, and recognise their continuing connection to the land and waters. We pay our respects to Elders past, present, and emerging, and extend that respect to all First Nations people.
Jelix Ventures Management Company Pty Ltd (ABN 60 613 582 773) is a Corporate Authorised Representative (No. 001281193) of Shell Cove Capital Management Ltd (ACN 107 290 335) Australian Financial Licence No 247143. Any advice provided by Jelix is without taking account of your objectives, financial situation and needs. Jelix is authorised to provide financial services to wholesale or sophisticated investors only. Potential investors should do their own due diligence and make their own investment decisions, consulting with licensed legal professionals and investment advisors for legal, tax, insurance, or investment advice. Jelix Ventures Management Company Pty Ltd (CAR of AFS Licence No 247143) and related entities and each of their respective directors, officers and agents ("Jelix") believe that the information contained in this page and its attachments have been obtained from reliable sources and that any estimates, opinions, conclusions or recommendations are reasonably held at the time of compilation. No warranty is made as to the accuracy of the information in this page and, to the maximum extent permitted by law, Jelix disclaims all liability for any loss or damage which may be suffered by any recipient through relying on anything contained or omitted from this page. Jelix does not warrant the attached files are free from computer viruses or other defects and is provided on the basis that the user assumes all responsibility for any loss, damage or consequence resulting from use.
Be the first to hear about Jelix news and events
By signing up to receive emails from Jelix Ventures, you agree to our Privacy Policy. We treat your info responsibly.
Jelix Ventures
© 2024 All Right Reserved by Jelix Ventures.
Jelix acknowledges the Gadigal people of the Eora Nation as the Traditional Custodians of the Country we work and live on, and recognise their continuing connection to the land and waters. We pay our respects to Elders past, present, and emerging, and extend that respect to all First Nations people.
Jelix Ventures Management Company Pty Ltd (ABN 60 613 582 773) is a Corporate Authorised Representative (No. 001281193) of Shell Cove Capital Management Ltd (ACN 107 290 335) Australian Financial Licence No 247143. Any advice provided by Jelix is without taking account of your objectives, financial situation and needs. Jelix is authorised to provide financial services to wholesale or sophisticated investors only. Potential investors should do their own due diligence and make their own investment decisions, consulting with licensed legal professionals and investment advisors for legal, tax, insurance, or investment advice. Jelix Ventures Management Company Pty Ltd (CAR of AFS Licence No 247143) and related entities and each of their respective directors, officers and agents ("Jelix") believe that the information contained in this page and its attachments have been obtained from reliable sources and that any estimates, opinions, conclusions or recommendations are reasonably held at the time of compilation. No warranty is made as to the accuracy of the information in this page and, to the maximum extent permitted by law, Jelix disclaims all liability for any loss or damage which may be suffered by any recipient through relying on anything contained or omitted from this page. Jelix does not warrant the attached files are free from computer viruses or other defects and is provided on the basis that the user assumes all responsibility for any loss, damage or consequence resulting from use.