Sinorbis makes digital marketing in China easy for Western companies. The China online market is the largest in the world but there are serious barriers to entry for Western companies. Sinorbis, a company based in Sydney, provides an effective solution offering Western companies a simple, but high performing digital marketing presence in China.
25% of digital users in the world are in China and the Chinese digital marketing spend in 2017 was US$2.93b and is estimated to increase to US$13.61b by 2022. The Chinese market is larger than the United States, the United Kingdom, France, Germany and Japan combined. However 94% of Western websites are not visible in or optimised for China.
The barriers to Western companies entering the China market are high, including technical access limitations imposed by the Great Firewall of China, information regulation and blocking of traditional channels such as Google and Facebook. Further, Western companies understanding of the China ecosystem is limited by scarce and conflicting information as well as cultural and language barriers.
Current solutions, including using Chinese digital agencies and disparate marketing tools, make for slow market entry requiring significant investment with high risk and missed opportunities. Western companies rely heavily on third parties for digital marketing and lack visibility and control.
The Sinorbis integrated marketing platform is a ‘world’s first’ and removes barriers to Western companies entering the largest online market in the world, China. Sinorbis makes it easy for Western companies to create, measure and optimise their digital presence in China. It enables them to quickly build a search optimised website and publish WeChat content and grow and engage their follower base. It offers:
- Accelerated speed to market – launch of a digital presence within weeks without having to jump the usual administrative hurdles.
- Reduced cost – set up and manage digital marketing initiatives in China at a fraction of the investment previously required.
- Increased control – an integrated view of all digital initiatives in China.
Why Jelix invested
- A strong team with demonstrated ability to execute a business plan with extensive experience in building, leading and growing digital and technology businesses in China and internationally. The highlight of the team is Nico Chu, the founder, who has been the Global President of Hotel Club and Ebookers (30 markets – US$2.5b annual turnover) and Managing Director of Expedia Australia and New Zealand. The founder selected key management team members based on excellent experience of working with them previously.
- A huge and growing addressable market (2.5 x size of US market with 25% of the world digital users in China) estimated at ~US3Bn as of 2017.
- An effective and sticky solution to an acute problem with a strong ‘front of the pack’ advantage.
- Significant paid subscriptions signed since the commercial launch of the platform in July 2017 including prominent national and international clients.
- A subscription model business that has produced strong and smooth recurring revenue growth.